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Trademark - OurBroker : OurBroker

Trademark

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The term OurBroker® is a registered trademark and the property of Peter G. Miller. It may not be used online in any form, as a screen ID, Web page address, or in combination with any other expression without the prior written consent of the trademark holder. For details, see the Principal Register of the U.S. Patent and Trademark Office.

“The protection of trade-marks,” said Justice Felix Frankfurter in 1942, “is the law’s recognition of the psychological function of symbols. If it is true that we live by symbols, it is no less true that we purchase goods by them. A trade-mark is a merchandising short-cut which induces a purchaser to select what he wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere of the market with the drawing power of a congenial symbol. Whatever the means employed, the aim is the same — to convey through the mark, in the minds of potential customers, the desirability of the commodity upon which it appears. Once this is attained, the trade-mark owner has something of value. If another poaches upon the commercial magnetism of the symbol he has created, the owner can obtain legal redress.”

While links to this site and individual pages are welcome, the reproduction of materials included in this collection, in whole or in part; the use of material on this site within frames; and/or using the “OurBroker” trademark without the express written permission of Mr. Miller are all strictly forbidden.